AUL is hiring a Director of Online Communication. This position is responsible for managing and innovating AUL’s online presence, managing e-mail lists, scheduling e-blasts and coordinating on-line marketing and helping to grow AUL’s brand awareness. The director provides a creative element as well as a point of implementation for AUL communications strategy. Send Cover letter and resume to

Core Responsibilities

●      Maintain Website

o      Create visuals to supplement AUL’s messaging, products and involvement.

o      Keep front page of website updated with fresh content, includes sliders, blog posts, latest media hits

o      Updating the website with on-going AUL communications

o      Create landing pages for AUL campaigns

o      Create blog posts for press releases, updates, articles and more

o      Maintain and update staff/board listing on website

o      Manage security of website with in-house tools and vendors

●      Manage Social Media Platforms

o      Lead and develop strategies for reaching people through new media.

o      Facebook: Grow “likes”; grow engagement, direct users to AUL email list and content on AUL website

o      Increase presence through targeted ad/marketing purchases

o      Twitter: grow follows; grow engagement (retweets, mentions), direct users to AUL mentions in the media, AUL storylines and content on AUL website. Also, engage with pro-life allies and legislators, work with the team to create social media content in advance of events and in real time as they occur

o      Instagram: Tell AUL story through photos, avoiding politics/rhetoric as much as possible and instead focusing on the AUL team & day-to-day activities

o      YouTube: Post media coverage, interviews, testimony, event footage & AUL promotional videos

o      Assisting in the creating of video tools as needed

o      LinkedIn: Monitor, occasional updates

o      Google+: Monitor

o      Wikipedia tracking of AUL and strategic topics/partners

o      Other social media sites as assigned

●      Oversee Email and Database

o      Implement email acquisition campaigns around breaking news items

o      Working with the Development team, planning and Implementing AUL’s online fundraising campaigns

o      Implement/Improve/Maintain email tracking and analytics to learn about our list and engage with them optimally

o      Maintaining the e-mail schedule as well as setting up and sending e-mail communications

o      Set up & send press releases and other emails as directed

o      Write copy for informational emails and emails inviting supporters to events

o      Review & edit test copy

o      Create visuals to increase reach of printed media (such as charts/graphs)

o      Assist database administrator with list management and maintenance

o      Run reports on constituent interactions with AUL

o      Update constituent profiles (unsubscribe, subscribe, update address, etc.)

●      Graphic Design

o      Create memes for social media themed around AUL messaging

o      Convert articles with AUL mention, or AUL op-ed into clean, simple PDF format

o      Create ads for conferences

o      Create sliders for front page of website

o      Create graphical elements for use in emails, etc.

●      Video and Visuals Oversight

o      Create video footage in the office and at events

o      Work with vendors to create video footage

o      Oversee video media products for use whether for website, development, social media audiences, etc.

o      Take photos in the office and at events

o      Obtain and archive all AUL photos

o      Obtain and archive all AUL video footage, i.e. event footage, interview footage

o      Obtain and archive all AUL audio clips, i.e. interviews

●      Manage Other AUL Web applications

o website

o      AUL Rapid Response Unit

o website

o      Other websites as directed

●      Other Communications Needs

o      Assistance in monitoring the press box and press inquires, handled by designated spokesperson

o      Monitor in-office interviews as needed

o      Monitor requests for AUL participation at Events.

o      Other Duties as may be assigned that relate to the role of on-line communications


o      Possesses a strong commitment and dedication to the pro-life position. Agrees with AUL’s mission and vision of a world in which everyone is welcomed in life and protected in law.

o      Holds a Bachelor’s Degree in online technology or marketing.   Masters or Professional Degree preferred.

o      Experience with WordPress, Microsoft Office Suite, Luminate Online, HTML, PHP, CSS, Photoshop, Fireworks, Adobe Premiere/Final Cut Pro

o      Demonstrates strong interpersonal skills and integrity

o      Turn-Key skills: Self-starting, able to follow through on a plan with minimal oversight and able to seek help to overcome obstacles when encountered

o      Engages empathetically with people

o      Shows strong natural instincts and high energy relating well to a diverse group of people.

o      Demonstrates skills as an organizer, project manager, and communicator