AUL is hiring a Director of Online Communication. This position is responsible for managing and innovating AUL’s online presence, managing e-mail lists, scheduling e-blasts and coordinating on-line marketing and helping to grow AUL’s brand awareness. The director provides a creative element as well as a point of implementation for AUL communications strategy. Send Cover letter and resume to press@aul.org
Core Responsibilities
● Maintain AUL.org Website
o Create visuals to supplement AUL’s messaging, products and involvement.
o Keep front page of website updated with fresh content, includes sliders, blog posts, latest media hits
o Updating the website with on-going AUL communications
o Create landing pages for AUL campaigns
o Create blog posts for press releases, updates, articles and more
o Maintain and update staff/board listing on website
o Manage security of website with in-house tools and vendors
● Manage Social Media Platforms
o Lead and develop strategies for reaching people through new media.
o Facebook: Grow “likes”; grow engagement, direct users to AUL email list and content on AUL website
o Increase presence through targeted ad/marketing purchases
o Twitter: grow follows; grow engagement (retweets, mentions), direct users to AUL mentions in the media, AUL storylines and content on AUL website. Also, engage with pro-life allies and legislators, work with the team to create social media content in advance of events and in real time as they occur
o Instagram: Tell AUL story through photos, avoiding politics/rhetoric as much as possible and instead focusing on the AUL team & day-to-day activities
o YouTube: Post media coverage, interviews, testimony, event footage & AUL promotional videos
o Assisting in the creating of video tools as needed
o LinkedIn: Monitor, occasional updates
o Google+: Monitor
o Wikipedia tracking of AUL and strategic topics/partners
o Other social media sites as assigned
● Oversee Email and Database
o Implement email acquisition campaigns around breaking news items
o Working with the Development team, planning and Implementing AUL’s online fundraising campaigns
o Implement/Improve/Maintain email tracking and analytics to learn about our list and engage with them optimally
o Maintaining the e-mail schedule as well as setting up and sending e-mail communications
o Set up & send press releases and other emails as directed
o Write copy for informational emails and emails inviting supporters to events
o Review & edit test copy
o Create visuals to increase reach of printed media (such as charts/graphs)
o Assist database administrator with list management and maintenance
o Run reports on constituent interactions with AUL
o Update constituent profiles (unsubscribe, subscribe, update address, etc.)
● Graphic Design
o Create memes for social media themed around AUL messaging
o Convert articles with AUL mention, or AUL op-ed into clean, simple PDF format
o Create ads for conferences
o Create sliders for front page of website
o Create graphical elements for use in emails, etc.
● Video and Visuals Oversight
o Create video footage in the office and at events
o Work with vendors to create video footage
o Oversee video media products for use whether for website, development, social media audiences, etc.
o Take photos in the office and at events
o Obtain and archive all AUL photos
o Obtain and archive all AUL video footage, i.e. event footage, interview footage
o Obtain and archive all AUL audio clips, i.e. interviews
● Manage Other AUL Web applications
o RealHealthCareRespectsLife.com website
o AUL Rapid Response Unit
o AULAction.org website
o Other websites as directed
● Other Communications Needs
o Assistance in monitoring the press box and press inquires, handled by designated spokesperson
o Monitor in-office interviews as needed
o Monitor requests for AUL participation at Events.
o Other Duties as may be assigned that relate to the role of on-line communications
Requirements
o Possesses a strong commitment and dedication to the pro-life position. Agrees with AUL’s mission and vision of a world in which everyone is welcomed in life and protected in law.
o Holds a Bachelor’s Degree in online technology or marketing. Masters or Professional Degree preferred.
o Experience with WordPress, Microsoft Office Suite, Luminate Online, HTML, PHP, CSS, Photoshop, Fireworks, Adobe Premiere/Final Cut Pro
o Demonstrates strong interpersonal skills and integrity
o Turn-Key skills: Self-starting, able to follow through on a plan with minimal oversight and able to seek help to overcome obstacles when encountered
o Engages empathetically with people
o Shows strong natural instincts and high energy relating well to a diverse group of people.
o Demonstrates skills as an organizer, project manager, and communicator
