With two of our children still in diapers, I am well-aware of the weekly cost of buying a box (or 2) of diapers. I’ve often thought that it would make perfect sense, from a business perspective, for companies that manufacture diapers to be pro-life.

After all, supporting abortion means supporting a practice that directly cuts into a diaper business’s profits. Think about what companies like Proctor & Gamble (P&G) have lost over the years in diaper sales. Since 1973, 50 million children have been aborted in the U.S. alone. Let’s say they would have been in diapers for 2 years each (and as a mother who has and is currently potty-training a child, I know that is a LOW estimate). And let’s say that that the average child goes through $50 in diapers a month (again, another low estimate). That’s $1,200 per child- times 50 million. My little desk calculator doesn’t go that high.

And that’s just diapers. What about toothpaste? School supplies? Clothes?

Recently, a few businesses seem to have caught on to the math. There are numerous smart phone apps for tracking a baby’s progress in utero—even an app called “Kick to Pick” that allows a baby to help choose his or her name. The phone scrolls through a list of names, and when it detects a strong enough “kick” from the baby, it stops—choosing the baby’s name. As Fox News reports, the app creator has stated that “[t]he idea for Kick to Pick came from a discussion about baby’s [sic] choices and the fact they had no influence over the name they go onto keep the rest of their lives.”

Imagine that—a baby’s “choices” and “the fact they had no influence” being considered! Wouldn’t it be great if that were the case with abortion?

And take P&G—you can watch their amazing commercial here. “Whether he’s planned or not…. Whether she has special needs or a lot of needs…. However it happens Pampers believes every baby is a little miracle to celebrate, support and protect. Pampers. For every little miracle.” As the mother to a miracle who almost didn’t make it into this world, I freely admit that I cry every time I see it.

So is someone inside P&G pro-life? Or did the company just realize that communicating a pro-life message pays? It doesn’t really matter. What matters is the truth P&G is communicating: Every baby is a little miracle. To be celebrated, supported, and protected.